Martin Arellano has been in the restaurant business for more than 20 years but he still brings innovative dishes for diners and is doing so again with La Birrieria Red Tacos.
The restaurant at 900 W. Birch (Highway 98) Unit #5 opened in January. It features birria, a Mexican dish from the state of Jalisco. It has a spicy stew, traditionally made from goat meat or mutton, but occasionally from beef or chicken.
“When people come here and taste the birria taco they want more. This is what separates us from other business in the Imperial Valley, which is dominated by hamburgers, tacos and Mexican food,” Arellano said. “Since its only birria de res, customers can just approach the counter and they are immediately given their food.”
He recalled word of mouth quickly spread on how good the food was. Sales were brisk within the first few days of La Birrieria being open and that pace has continued.
The birria recipe was passed down to Arellano from his father, Secundino, a former merchant, and served for many years at Arellano’s Taco-Mex restaurant.
Connecting with customers, getting to know them and making friends has been the joy of being in business for many years, he added.
“We have made more friends than clients over the last 23 years and people recognize our quality food. With the opening of this new restaurant, we have once again earned the preference of the community,” Arellano said.
Even the entrepreneur, Arellano said he hopes to organize a food truck event in Calexico with various other vendors joining in.
“We need to give this type of option to the people of the Imperial Valley. If they go to Mexicali they will lose time crossing. So it’s better to have it here and support the city,” Arellano said.
La Birrieria Red Tacos is open Monday to Friday from 10 a.m. to 3 p.m., closed on Saturday, and open Sunday from 9 a.m.- 3 p.m.