Collaboration and networking among the media on both sides of the border is the goal of the newly formed Imperial Valley-Mexicali Press Club.
On Aug. 31 journalists from various media outlets met at the Denny’s Restaurant in El Centro to plan a strategy that will include providing support for those seeking media careers, as well as helping veteran journalists improve their skills.
The effort was initiated by Ellie Burgueno, publisher of the Beyond Borders Gazette that covers Calexico and Mexicali.
She said the club is an offshoot of her original idea of establishing a local chapter of the National Association of Hispanic Journalists. However, Burgueno said she realized an independent club would be more attractive and effective.
This way, she said, there can be more unity among local media to improve local journalism that will benefit news consumers in Mexicali and Imperial Valley.
“It’s important to us to have the collaboration of the media from both sides of the border since we are one region and it will benefit both sides,” Burgueno said.
The press club welcomes not only journalists but also people that work in other communications areas such as public relations. The organization will work to have experienced media personalities and journalists discuss important media issues and help reporters and media outlets improve the quality of their content..
Burgueno has a list of at least of 20 media members expressing support for the group, including reporters from Univision, Channel 66 of Mexicali, La Voz De La Frontera, La Cronica de Mexicali and the Calexico Chronicle/I.V. Weekly.